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Premium Label first started back in 2005 as a boutique called Premium Clientele selling a variety of other brands (Stussy exclusives, Nike, etc.) Towards the end of 05', Premium Label started its own brand dropping the name Premium Clientele. The brand draws from a lot references including hipster, punk, sk8, rock, sex, drugs, the good, the bad, black, white, vagrants, brawlers, ballers, bitches, bastards, art, and hip hop. In short "The Devil wears Prada and GOD wears PREMIUM". |
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